I slept in and just woke up, so here's what I've been able to figure out while sipping coffee:
- Twitter has officially rebranded to X just a day or two after the move was announced.
- The official branding is that a tweet is now called "an X", for which there are too many jokes to make.
- The official account is still @twitter because someone else owns @X and they didn't reclaim the username first.
- The logo is 𝕏 which is the Unicode character Unicode U+1D54F so the logo cannot be copyrighted and it is highly likely that it cannot be protected as a trademark.
- Outside the visual logo, the trademark for the use of the name "X" in social media is held by Meta/Facebook, while the trademark for "X" in finance/commerce is owned by Microsoft.
- The rebranding has been stopped in Japan as the term "X Japan" is trademarked by the band X JAPAN.
- Elon had workers taking down the "Twitter" name from the side of the building. He did not have any permits to do this. The building owner called the cops who stopped the crew midway through so the sign just says "er".
- He still plans to call his streaming and media hosting branch of the company as "Xvideo". Nobody tell him.
This man wants you to give him control over all of your financial information.
Edit to add further developments:
- Yes, this is all real. Check the notes and people have pictures. I understand the skepticism because it feels like a joke, but to the best of my knowledge, everything in the above is accurate.
- Microsoft also owns the trademark on X for chatting and gaming because, y'know, X-box.
- The logo came from a random podcaster who tweeted it at Musk.
- The act of sending a tweet is now known as "Xeet". They even added a guide for how to Xeet.
- The branding change is inconsistent. Some icons have changed, some have not, and the words "tweet" and "Twitter" are still all over the place on the site.
- TweetDeck is currently unaffected and I hope it's because they forgot that it exists again. The complete negligence toward that tool and just leaving it the hell alone is the only thing that makes the site usable (and some of us are stuck on there for work).
- This is likely because Musk was forced out of PayPal due to a failed credit line project and because he wanted to rename the site to "X-Paypal" and eventually just to "X".
- This became a big deal behind the scenes as Musk paid over $1 million for the domain X.com and wanted to rebrand the company that already had the brand awareness people were using it as a verb to "pay online" (as in "I'll paypal you the money")
- X.com is not currently owned by Musk. It is held by a domain registrar (I believe GoDaddy but I'm not entirely sure). Meaning as long as he's hung onto this idea of making X Corp a thing, he couldn't be arsed to pay the $15/year domain renewal.
- Bloomberg estimates the rebranding wiped between $4 to $20 billion from the valuation of Twitter due to the loss of brand awareness.
- The company was already worth less than half of the $44 billion Musk paid for it in the first place, meaning this may end up a worse deal than when Yahoo bought Tumblr.
- One estimation (though this is with a grain of salt) said that Twitter is three months from defaulting on its loans taken out to buy the site. Those loans were secured with Tesla stock. Meaning the bank will seize that stock and, since it won't be enough to pay the debt (since it's worth around 50-75% of what it was at the time of the loan), they can start seizing personal assets of Elon Musk including the Twitter company itself and his interest in SpaceX.
- Sesame Street's official accounts mocked the rebranding.
quick what is everyone doing right now
okay reblogging this again just to say that i love love love reading these,, like it's so incredible how we're all doing such vastly different things at the same time...ik it's an obvious thing but it's also insane to think about.
Also hey btw
The term “masterpiece” originally and traditionally meant a piece of work that an apprentice or other aspiring craftsman created to show off to his master or the town’s guild. So naturally, it was intended to be the best fucking thing that you could make, demonstrating just how fucking good you are at what you’re making - 100% to flex your skills. And if it was approved, the applicant was accepted as a member of the guild and could now call himself a master, and work in this craft in this city.
So the next time you’re looking at The One Great Thing you made and think “this is it, my masterpiece, I have peaked, it’s all downhill from here”, consider looking it the other way: Making your masterpiece means you’re only getting started.
Ich bin der Geist, der stets verneint!
Und das mit Recht; denn alles, was entsteht, Ist wert, daß es zugrunde geht;
Drum besser wär's, daß nichts entstünde.
So ist denn alles, was ihr Sünde, Zerstörung, kurz das Böse nennt, Mein eigentliches Element.
J.W. Goethe, Faust I
I am the spirit that always denies! And rightly so; for everything that comes into being is worthy of perishing; therefore it would be better that nothing should come into being. So then everything that you call sin, destruction, in short evil, is My actual element.








